---
title: How Commitment to Company Culture Pays Off at Optimax - Optimax Systems, Inc
description: Listen to this podcast from Nextcorps featuring Optimax CEO, Rick Plympton, talk about building Optimax, from starting in a barn to an empowering team culture and the path forward for ...
image: https://www.optimaxsi.com/hubfs/Imported_Blog_Media/News-Rick-NextCorps-Podcast-2023.png
---

![How Commitment to Company Culture Pays Off at Optimax](https://www.optimaxsi.com/hs-fs/hubfs/News-Rick-NextCorps-Podcast-2023-600x360.png?width=300&name=News-Rick-NextCorps-Podcast-2023-600x360.png)

Apr 10, 2023< 1 min read

# How Commitment to Company Culture Pays Off at Optimax

[Previous ](https://www.optimaxsi.com/news/2023/2023-rochester-top-workplaces-complete-list-of-all-79-winners)

<https://www.optimaxsi.com/news>

[Next ](https://www.optimaxsi.com/news/2023/key-considerations-for-designing-with-freeform-optics-manufacturing-and-metrology)

Listen to this podcast from [Nextcorps](https://nextcorps.org) featuring Optimax CEO, Rick Plympton, who talks about building Optimax from starting in a barn to empowering team culture and the path forward for a legacy of succession and future success.

00:00 – Intro 01:08 – How Rick Plympton got started at Optimax  
01:56 – Why Optimax formed an employee owned trust (EOT), its primary tenets  
04:06 – Building corporate culture through values; empowering people with organic leadership  
07:31 – Providing continuous training and education opportunities  
09:23 – Hiring for attitude not aptitude  
10:33 – The path ahead — for Optimax, its employees, and the place they call home  
12:57 – Rick’s final advice for startups and growing businesses

[Listen to the podcast](https://nextcorps.org/podcast/how-commitment-to-company-culture-pays-off-at-optimax/)

## RELATED ARTICLES

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "",
    "addressLocality" : "Ontario",
    "addressRegion" : "NY",
    "postalCode" : "14519",
    "streetAddress" : "6367 Dean Parkway"
  },
  "email" : "sales@optimaxsi.com",
  "knowsLanguage" : "en",
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://cdn2.hubspot.net/hubfs/3299295/Logos/optimax.png"
  },
  "name" : "Optimax Systems, Inc",
  "telephone" : "(585) 265-1020",
  "url" : "https://www.optimaxsi.com/news/how-commitment-to-company-culture-pays-off-at-optimax"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "abstract" : "Listen to this podcast from Nextcorps featuring Optimax CEO, Rick Plympton, talk about building Optimax, from starting in a barn to an empowering team culture and the path forward for ...",
  "author" : {
    "@type" : "Person",
    "name" : "tuthe"
  },
  "dateModified" : "November 17, 2024 4 PM",
  "datePublished" : "April 10, 2023 3 PM",
  "headline" : "How Commitment to Company Culture Pays Off at Optimax",
  "image" : "https://go.optimaxsi.com/hubfs/Imported_Blog_Media/News-Rick-NextCorps-Podcast-2023.png",
  "inLanguage" : "en",
  "keywords" : "[company culture, 2023, Rick Plympton]",
  "mainEntityOfPage" : {
    "@type" : "WebPage"
  },
  "name" : "How Commitment to Company Culture Pays Off at Optimax",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://cdn2.hubspot.net/hubfs/3299295/Logos/optimax.png"
    },
    "name" : "Optimax Systems, Inc"
  },
  "text" : "Listen to this podcast from Nextcorps featuring Optimax CEO, Rick Plympton, who talks about building Optimax from starting in a barn to empowering team culture and the path forward for a legacy of succession and future success. 00:00 – Intro 01:08 – How Rick Plympton got started at Optimax 01:56 – Why Optimax formed an employee owned trust (EOT), its primary tenets 04:06 – Building corporate culture through values; empowering people with organic leadership 07:31 – Providing continuous training and education opportunities 09:23 – Hiring for attitude not aptitude 10:33 – The path ahead — for Optimax, its employees, and the place they call home 12:57 – Rick’s final advice for startups and growing businesses Listen to the podcast",
  "url" : "https://www.optimaxsi.com/news/how-commitment-to-company-culture-pays-off-at-optimax",
  "wordCount" : "188"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "tuthe",
    "url" : "https://www.optimaxsi.com/news/author/tuthe"
  },
  "dateModified" : "2024-11-17T16:15:27.355Z",
  "datePublished" : "2023-04-10T15:49:32.000Z",
  "headline" : "How Commitment to Company Culture Pays Off at Optimax - Optimax Systems, Inc",
  "image" : [ "https://www.optimaxsi.com/hubfs/Imported_Blog_Media/News-Rick-NextCorps-Podcast-2023.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.optimaxsi.com/news/how-commitment-to-company-culture-pays-off-at-optimax",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.optimaxsi.com/hubfs/Logos/optimax.png"
    },
    "name" : "Optimax"
  }
}
```